The Propello Blog
Practical insights for brand owners on Amazon, Walmart, eBay, TikTok Shop, and Shopify — from someone who buys and sells across all of them.
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Amazon Won't Enforce Your MAP Policy. Here's What Will.
Amazon doesn't recognize MAP agreements or police reseller pricing. Here's what a working price-protection setup actually looks like in 2026, and who has to run it.
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Amazon Removed the Buy Box Gate. Here's What That Means for Your Brand
Amazon dropped the static Buy Box eligibility threshold in July 2026 for a continuous ranking model. Here's why that gives unauthorized sellers more room, and what actually protects your listings now.
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Does a Wholesale Partner Get Full Control of Your Brand Registry?
Bringing on an authorized reseller doesn't mean handing over Brand Registry control. Here's what access actually looks like and how approval workflows protect your listings.
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When Is the Right Time to Bring in a Wholesale Growth Partner?
A wholesale growth partner handles Amazon, Walmart, and multichannel ops so you focus on product. Here's when it makes sense and what to look for.
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Amazon's Item Highlights Field: Where Your Cut Title Keywords Go
Amazon's new Item Highlights field gives you 125 searchable characters below your title. What goes in it, what to skip, and how to write one that ranks.
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Amazon Rewrites Your Titles With AI on July 27. Here's What That Looks Like
Amazon caps product titles at 75 characters on July 27, 2026 and rewrites the rest with AI. What a 244-character title becomes and how brands keep control.
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Should Your Brand Expand to Walmart, eBay, or TikTok Shop?
Walmart, eBay, and TikTok Shop each fit different brands. Here's how to pick the right next channel for your products, capital, and goals.
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Amazon PPC vs. Organic SEO: Where Should Your Brand Spend First?
PPC on a weak listing is expensive education. Fix organic first, layer PPC on top. Here's how brand owners should split Amazon advertising budget.
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How Amazon SEO Ranking Actually Works in 2026
Amazon retired Rufus and rolled its AI features into Alexa for Shopping. Combined with COSMO and an updated A10, here's what's actually moving rankings in 2026.
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What Is Amazon BSR and Why It Matters for Your Brand
Amazon BSR (Best Sellers Rank) is your free window into how products sell on Amazon. Here's what it tells brand owners and what it leaves out.
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How to Choose Between an Amazon Agency and a Wholesale Buyer
Most brands hit the same Amazon crossroads: hire an agency or sell wholesale to a buyer who handles it all. Here's how to pick the model that actually fits your business.
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